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Since founding Pennyroyal Silver in 2007, jewelry designer Tim Foster’s company has grown exponentially with the addition of new categories and a focus on charitable designs.  Today the company is called Pennyroyal Studio to reflect the evolution of the design studio and its expansion from silver into various metals including bronze and vermeil.

 

Designer Tim Foster, decided to leave the recording industry after he discovered a new passion in jewelry-making while creating a sentimental gift for his girlfriend. While hammering away at a 1979 penny, a nod to his birth year, Foster decided to make the piece into a keepsake pendant for his lady. The imperfect penny pendant thus incited Foster’s love for creating meaningful designs and with a bit of his music industry background as inspiration created his first collection of unisex necklaces.

 

Drawing from his interest in music and art, Foster designs jewelry with special attention to the meaning of each, always infusing Pennyroyal’s signature handcrafted quality to each design. Each unique piece created by Foster is purposefully imperfect. He has always compared the process of making a piece of jewelry to the process of writing and recording a song. “The initial sketch of a design is like the writing process. The actual process of translating the sketch idea into a wearable design is like recording a song. I just start to build it and carve out the details and stop when it feels done. The scratches and wrinkles are what give each design a soul,” says Foster.

 

Since then Foster’s life has changed dramatically, and the simple collection of music inspired pendants has grown into a full-fledged charitable jewelry design studio. The huge success of the Signature Collection over the past few years inspired Foster to design all of Pennyroyal’s 2012 collections to benefit a variety of charities including DonorsChoose.org, AIDS Project LA, STOMP Out Bullying, TWLOHA and others.
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