For twenty years, Pennyroyal has designed and developed meaningful objects for the artists, brands, and institutions people love. We have stayed small on purpose: close enough to care about every piece, and structured enough to deliver at scale for programs that reach fans around the world.
Tim founded Pennyroyal in 2006, after several formative years in marketing and artist development at a major record label. That grounding, where creativity, storytelling, and commerce meet, still shapes how the studio works: not making merchandise, but meaningful objects that connect brands and their audiences.
Originally from Minnesota, Tim spent two decades building Pennyroyal in Los Angeles before relocating to Southern Spain in 2026 with his wife, Danna. The move was less about geography than perspective. A slower pace, a new culture, and the daily challenges of building a life abroad sharpened how he sees, and that more intentional view now runs through everything the studio makes. Twenty years in, Pennyroyal is entering its next chapter: a creative partner for the brands, institutions, and stories worth telling, working across Europe, the United States, and Asia.
Danna leads production and project management at Pennyroyal, the discipline that turns an idea into a finished object that ships on time and as promised. She works closely with clients and manufacturing partners so every project moves from concept to delivery with clarity and precision, and the structure she brings is what gives the creative side the room to do its best work.
A California native, Danna shares Tim's instinct for thoughtful planning and well-designed things, at home and in the studio. Since relocating to Spain, that eye has only sharpened, shaped by new places, new routines, and a slower, more intentional pace. When she is not guiding a project through the pipeline, she is usually mapping the next trip or exploring somewhere new with Tim.
Based in San Francisco, Monroe leads new business and partnerships for Pennyroyal across the United States, and keeps the studio close to the artists, brands, and companies it works with. He joined in 2012 and brings more than twenty years in artist relations, merchandising, and licensing to the relationships that open Pennyroyal's next projects.
A guitarist with deep roots in the San Francisco music scene, Monroe has played with the Tom Petty tribute band Petty Theft for the past fifteen years.
Pennyroyal is more than a product vendor. We are a creative partner, helping artists, brands, and cultural institutions translate their stories into beautifully designed objects that people can hold onto.
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