About Pennyroyal
Pennyroyal is a boutique product design studio specializing in a variety of premium-quality jewelry and collectibles for wholesale clients and licensing partners.
From its humble beginnings at a coffee table in 2005, to partnering with some of the most iconic brands in the world, Pennyroyal's goal has always remained the same; to create objects that connect people to the things that are important to them.
Tim Foster- Founder / Creative Director
Pennyroyal was founded by Tim Foster in 2006 following a short few years in Marketing & Artist Development at a major record company. As chief designer and creative director, Tim brings his diverse design and production experience, and his penchant for detail to every project.
Tim is originally from Minnesota and has called Los Angeles home for 20 years. He is a lifelong drummer and enjoys sailboat racing, paddle boarding, hiking, biking, and traveling with his wife, Danna.
Click HERE to learn more about the long and winding history of Pennyroyal.
Monroe Grisman- Senior Vice President
Based in San Francisco, CA, Monroe is an accomplished merchandising and brand executive with over 20 years of experience working with a variety of top entertainment clients and merchandise companies.
Monroe joined the Pennyroyal team in 2012 and his broad skill set in artist relations, merchandising, licensing and marketing makes him uniquely qualified to oversee the development and execution of merchandising and brand franchise management.
Monroe is a talented guitar player with deep familial roots in the San Francisco music scene and has been in a successful Tom Petty tribute band called “Petty Theft” for the past 15 years.