Custom Jewelry by Pennyroyal

Pennyroyal specializes in bringing unique, premium-quality custom jewelry to life for bands, brands and licensing partners. Pennyroyal is rooted in jewelry design, and after 20 years, we know what processes to use and what questions to ask to create the best quality custom jewelry and accessories for our clients.

Our experienced designers and manufacturing partners tailor each decision to your needs and budget, with a variety of materials and packaging options to choose from.

Whether you are looking to create an exclusive collection for tour, commemorate a special event, or offer something unique and collectible for your webstore, you've come to the right place.

Our Specialty

  • Craftsmanship & Materials:
    We pride ourselves on utilizing only the finest materials in the market, from ethically sourced gemstones to premium metals. Our skilled artisans combine traditional techniques with modern technology to create jewelry that is not only beautiful but durable and sustainable.
  • Design Capabilities:
    Our team can create a wide range of custom designs tailored to meet the specific needs of our clients. Whether you're looking for themed collections inspired by music legends, elegant pieces crafted with precious metals, or unique designs incorporating exotic gemstones, we can bring your vision to life.
  • Production Capacity:
    Pennyroyal is fully equipped to manage orders of all sizes. Whether you need a limited run of exclusive pieces or a large-scale production for tour and distribution, our manufacturing partners can deliver premium quality jewelry at any order quantity.

Our Process

  • Consultation:
    We engage closely with you to ensure that every design is tailored to perfectly match the concept, budget, and target audience.
  • Materials, Packaging & Budget:
    Once we establish your budget and goals for the project, we can choose the best materials and packaging options.
  • Sketching & Prototyping:
    Our designers translate concepts into detailed mockups that are developed into 3D models, and finally physical prototypes.
  • Manufacturing:
    Once approved, our jewelry manufacturing process employs a blend of traditional techniques with modern technologies. Utilizing techniques such as lost-wax casting, hand-carving, laser cutting, CNC machining and 3D printing.

  • All You Need is Pennyroyal

    I gave my wife The Beatles All You Need Is Love necklace and she loves it. Great quality silver, and nice gift box. Thanks!

    Gene W.
  • Thanks! You too!

    I love your U2 jewelry collection. I have collected many pieces and can't wait for your next release.

    Kimberly M.
  • Chris Cornell

    Thank you for making the Chris Cornell pendant. He is my favorite artist and I wear it every day.

    Mike H.

Send us an email about your custom jewelry project

Behind the scenes

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Pennyroyal specializes in a variety of custom jewelry, accessories and premium-quality collectibles.