About Pennyroyal

Pennyroyal is a small product design and development agency specializing in a variety of jewelry and collectibles. The company started in 2006 with a focus on hand-carved jewelry with organic details and imperfections. We have since expanded into other product categories, and that same attention to detail applies to everything we do.

Tim Foster- Founder / Creative Director

Pennyroyal was founded by Tim Foster in 2006 following a short few years in Marketing & Artist Development at a major record company.

From 2006-2016, Tim specialized in handcrafted sterling silver jewelry, creating one-of-a-kind custom designs, and releasing a handful of capsule collections inspired by his interests and travels.

Between 2009-2015, Tim released a series of charitable jewelry collaborations with well-known musicians and entertainment figures, often translating exact handwriting and sketches into limited-edition jewelry designs. The Pennyroyal Signature Collection raised over $400,000 for MusiCares, The Trevor Project, Surfrider Foundation, and DonorsChoose.org.

In 2015, Tim expanded Pennyroyal’s product offerings beyond jewelry to include premium-quality collectibles like pins, keychains, magnets, tote bags & apparel. Today, Pennyroyal is a small product design agency creating premium-quality custom products for some of the most iconic brands in the world.

As chief designer and creative director, Tim brings his diverse experience and penchant for detail to every project.

Tim is originally from Minnesota and has called Los Angeles home for 17 years. He is a lifelong drummer and enjoys sailboat racing, paddle boarding, hiking, biking, and the endless outdoor activities Los Angeles has to offer.

Monroe Grisman- VP Business Development

Based in San Francisco, CA, Monroe is an accomplished merchandising and brand executive with over 20 years of experience working with a variety of top entertainment clients and merchandise companies.

Monroe joined the Pennyroyal team in 2012 and his broad skill set in artist relations, merchandising, licensing and marketing makes him uniquely qualified to oversee the development and execution of merchandising and brand franchise management.

Monroe is a talented guitar player with deep familial roots in the San Francisco music scene and has been in a successful Tom Petty tribute band called “Petty Theft” for the past 10 years.

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