Jane Goodall 1934-2025

Considering that most of my clients are in the music world, Jane Goodall may seem like an unlikely brand partnership. But when the opportunity came to work with the Jane Goodall Institute, it felt instantly familiar, because at her core, Jane was a rock star.

Jane Goodall challenged the status quo, used her voice to move people, and took risks that change how we see the world. She entered the forests of Gombe with courage, curiosity, and conviction, and what she discovered forever changed our understanding of what it means to be human. She inspired millions, not through fame or volume, but through authenticity and purpose.

Her words continue to resonate like lyrics that stay with you long after the song ends. Two of her most powerful quotes, “The greatest danger to our future is apathy” and “Every individual makes a difference” are reminders that action begins with care, and that each of us has a role in shaping the world around us.

I have always believed in helping powerful voices be heard, and it has been one of the great honors of my life and career to help carry Jane’s message forward in a small way.

My sincere thanks and condolences go out to everyone at The Jane Goodall Institute, and to all who continue to keep her voice alive.

We have work to do.