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There’s something about a well-made box. The kind you open slowly, the kind you keep, the kind that makes you feel like you’re about to hold something special. At Pennyroyal, packaging has never been an afterthought. From our very first collection in 2006, we’ve treated it as part of the product; an extension of the story. The right box sets the tone, adds value, and creates an emotional connection before the item inside is even touched. Done well, it can turn the simplest object into something unforgettable.