2006-2015

The first Pennyroyal collection launched in February 2006 with seven handmade necklace designs, each one rooted in Tim's years in the music industry and his lifelong connection to the culture around it. The pieces were made by hand, one at a time, with the same attention to detail that would come to define every Pennyroyal project that followed.

Packaging mattered from the start. The collection shipped in a custom two-piece gift box with black canvas wrap, custom print, and red leatherette interior — a presentation that felt deliberate and considered at a time when most independent jewelry was going out in a padded envelope. That black and red aesthetic remained the Pennyroyal standard from 2006 through 2009.

The designs stayed in the collection through 2015, carried by a select group of boutique retailers in Los Angeles and New York, and available through the Pennyroyal online store.